Course Contents

• Entering the Age of AI - Fundamental: What is AI and what isn't; Evolution of AI;Types of AI; How AI learns and operates; Supporting Technologies; AI Across Industries; How does AI create business value; Measuring the Impact of AI; Glimpse of Real-World Applications Of LLMs
• Prompt, Prompt Design and Prompt Frameworks: What is a Prompt; Anatomy of a Prompt; Conditioning with Emotional components; What are Frameworks in Prompt Design; Frameworks in Prompt Design; Contexts of Use for Popular Frameworks
• No-Code Web Development: Foundation of Web Design; Types of Websites; Prompt design for Website Creation; AI-Assisted Website Development
• AI Agents and Intelligent Automation Fundamentals: Introduction to AI Agents and Automation; Understanding AI Agent Types; Multi-Agent Systems and Orchestration; No-Code AI Agent Platforms; AI Automation Demonstration and Business Applications
• Introduction to the Design Process and Innovation: Introduction to the Design Process; Introduction to Design Thinking: Empathize, Define, Ideate, Prototype, and Test; Problem-solving; Study of the Double Diamond Design Frameworks; Convergent and Divergent thinking; Exploration Systems Thinking; History and relevance of Industrial Design, Design Process, and Design Thinking
• AI-Assisted Design Brief Development: Problem identification; Introduction to Design Briefs; Understanding the 5W1H and other frameworks; Defining the Design Challenge; Developing the Design Brief; Review and Refinement
• AI-Powered Design Research: Primary and Secondary Data; Qualitative and Quantitative research; Ethnographic Research and user studies; Market Research; Competitor Analysis; User Research Planning; AI-assisted Research
• AI-Enabled Creative Problem-Solving Techniques: Creative and Critical Thinking; Application of linear and lateral thinking; SCAMPER - A Framework for Innovation and Problem-Solving; Six Thinking Hats - A Framework for Parallel Thinking; Brainstorming; Mind Mapping
• AI-Assisted User Insights and Concept Development: Persona; User Interaction Planning; User Interview Documentation; AI-Assisted Transcription; Empathy Map; Design History/movements; Ideation - Concept Generation; Concept Evaluation
• AI-Powered Design Visualization: Sketching; Storyboarding; Product Visualization; User Flow; Wireframing (Low and High Fidelity); Mock-ups
• Design Analysis: Design, analysis, and appreciation; Ergonomics and usability; Modularity and system design; Product Audit and Part Matrix; Design feasibility-viability-desirability matrix; Design attributes: form-function-emotion, and product expression; Design Semantics and Elements of design
• AI-Assisted Prototyping, Testing, and Iterative Design: Prototype Development (Digital/Physical); MVP Development; Test Planning; Usability Testing; User Feedback; Data Interpretation; Prototype Refinement; Iterative Design
• AI Powered Lead Magnets in Marketing: Introduction to Lead Magnets; Designing High-Converting Lead Magnets; Creating AI-Powered Lead Magnets; Lead Magnet Promotion
• Digital Marketing in the Agentic AI Age: Foundations of Agentic AI; Autonomous Marketing Workflows; Agentic AI Applications Across the Marketing; Deploying Agentic AI in Organizations; Future of Autonomous Marketing
• Design Sprints, Capstone Project, and Immersive Program: Design Sprints (Physical and Digital Product); Capstone Project integrating AI and Design Thinking; Industry inputs; On-campus immersion program at IIT Bombay;Interactive sessions for Capstone Project presentation and feedback